Business Communication Issues Berglund Construction

Question: Discuss about theBusiness Communication Issuesfor Berglund Construction. Answer: Introduction: Business communication is one of the key factors behind the success of employee collaboration.Mutual understanding between the employees and the employers is highly recommended by most of the business organisations. According to the business scholars, business communication within an enterprise is performed through the sharing of information. Some of the scholars also consider business communication as the companys sharing of product information in order to promote the products in the market (Argenti, 2015). The following report is going to analyse the business communication issues of Berglund Construction and provide some instructive methods to improve the communication level. Since the case company deals with construction business, it ought to ensure whether proper information pertaining to the construction industry and its projects are shared substantially with the employees as well as other business stakeholders. The analysis of existing communication issue is based on the communication model postulated by David Berlo . Berlos Communication Model: Berlos communication model is known as SMCR (Sender-Message- Channel- Receiver) model. Berlos communication model emphasises on encoding and decoding that entails senders involvement with the receiver. Berlos model emulates the model of Shannon Weaver (Bandhiya Joshi, 2016). Berlo focuses on the factors that affect the individual in trans- communication period. Following is the basic diagram suggested by David Berlo that exhibits the process of effective communication: Fig: Berlos Communication Model Source: Created by the Author Berlos model of communication exhibits that the source or the sender encodes the message it want to deliver and it is sent through a proper channel so that the receiver receives it and decode it thus completing the entire process of communication (Cornelissen, 2014). Followings are the determining factors that ensure how the source or the sender is eligible in generating a firm communication channel within a business: i) Communication skill ii) Attitudes iii) Knowledge iv) Social System v) Culture According to Berlo, messages may comprise of the followings: i) code ii) elements iii) structure iv) treatment v) content The messages are delivered through different communication channels like seeing, hearing, touching, smelling and testing. Proper receiving of those messages depends on the following criteria of the receivers: Communication Skill Attitudes Knowledge Social System Culture (DiSanza Legge, 2016) Business Communication Issues in Dominos Pizza: Since scalability of an organisation highly depends on the bond of communication between the employer and the employee, business communication skill needs to be fixated. Dominos Pizza is of no exception. In the recent years, Dominos Pizza was put under business controversy when some of its employees posted a video clip pertaining to its making of adulterated food. The issue was raised in 2009 and many of the employees were victimised with redundancy. The huge lacuna between the employees and the employer in Dominos Pizza created a remarkable business gap and that resulted in huge market loss in that year. The 2009 video crisis was a direct result of lack of business communication. Since the employees went beyond the business ethics, the others found guilty were to bid good-bye to the company. However, the company did not initiate to take firm action pertaining to the level of communication among the outraged employees who were targeted for redundancy (Kim et al., 2014). If one tries to analyse the communication failure through Berlos Model of Communication, it can vividly be understood that lack of attitude and socio-culture approach of knowledge sharing about the ethic of business created a vacuum in the organisational level. The onter cultural and coordinative understanding among the employees was literally disrupted. An employee may be concerned about the quality of product supplied and produced by a company though there are some certain ways to deal with the problems. In fact, these issues are always communicated to each worker present in an organisation. Organisational communication is required in order to maintain balance among the working staff. Neither the employees nor the company, in this case, held the position of delivering proper attitude while communicating the problem-message with each other. Berlos model is highly recommended in resolving the problem of Dominos Pizza. By implementing Berlos model of communication, one can easily resolve the issu es related to the employee communication gap (Hamranova et al., 2014). Structure of Solution: While comprehending the exact problem the basic structure of Berlo i.e. the model of SMCR is going to be implemented. The basic source of the communication i.e. the sender or specifically the employer needs to confirm the employers with the business ethics set by the company. However, the basic responsibility of the company is to ensure whether a particular franchise is involved in mal practices such as food adulteration. The employee needs to be given confidence pertaining to the organisations prompt action against all sorts of malpractices. Assurance of best practices within an organisation or a shop generates trust within an employee (Chaney Martin, 2013). Thus, the employee fulfils the criteria of firm attitude suggested by Berlo. On the other hand, the company needs to develop a well structured culture of communication. The problem could have been restricted if the employees were directed about the process of providing information. However, the employees could have proceed with some professional step of informing the head authority about the process of adulteration by a particular franchise. The case was highly controversial as the video went viral. Conclusion: After going through all the structural model proposed by David Berlo pertaining to the organisational communication, it can be stated that, business communication is not about the sharing of mere messages. It is more about building up understanding level among the employees so that better organisational culture is formed. The concept of business communication comprises interpersonal relationship among the employees, sharing of working experience and knowledge and sensible comprehension of others professional emotions. It always does not remain captivated within the employee level. It also depends upon the attitude of the employers. Proper implementation of communication theory in a business sector helps an organisation form a supportive business culture. Reference: Argenti, P. A. (2015).Corporate communication. McGraw-Hill Higher Education. Bandhiya, D. B., Joshi, A. (2016). Encompassing the Scope of Western Models of Communication.PARIPEX-Indian Journal of Research,4(9). Chaney, L., Martin, J. (2013).Intercultural business communication. Pearson Higher Ed. Cornelissen, J. (2014).Corporate communication: A guide to theory and practice. Sage. DiSanza, J. R., Legge, N. J. (2016).Business and professional communication: Plans, processes, and performance. Pearson. Hamranova, A., Marsina, S., Molnar, P., Okruhlica, F. (2014, September). Development of Information and Communication Systems within the Building of Project-Oriented Manufacturing Organization. InIFIP International Conference on Advances in Production Management Systems(pp. 241-248). Springer Berlin Heidelberg. Kim, H., Park, J., Cha, M., Jeong, J. (2015). The effect of bad news and CEO apology of corporate on user responses in social media.PloS one,10(5), e0126358.